An American inventor was looking for a way to evolve a successful but problematic liquid-based bladder insole product. The inventor needed a partner with a solid engineering team and a commitment to innovation to help bring his ideas to life.

A major European brand was looking to refresh a dated product that was suffering from reliability and dissatisfaction issues, and leap ahead with new innovation in the fast-growing ladies high heel footcare market.

The client, an European foot care brand with global retail distribution was looking to extend their product offering into footwear and sandals, leveraging a proprietary custom moulding innovation.

This North American entrepreneur devised and patented an innovative shoelace system that promised quality, convenience and style to an age-old daily routine.